John Bright is the founder of The Good Neighbour, a sustainable menswear store that pops up in various neighbourhoods in London. Currently, they are based in East Dulwich, which is where we caught up with the brand.
"Physical spaces are really important to us - online is really face-less. I don't know the customers; what they like, what they don't like. In the store, I meet all the people and can think about next season. It really gives more insight and is a lot more fun."