Knickerbocker

7 janv. 2020

Once a competitive snowboarder for Billabong, founder Andrew Livingston launched Knickerbocker as a small batch factory in Brooklyn. Since then, the brand has evolved with the same mission in mind, maintaining roots in utilitarian workwear, sportswear, military and Americana style. Most notably, Knickerbocker supports the movement towards ethical supply chain solutions around the world.

Choosing a name that references the brand’s history, Knickerbocker launched ‘The Factory’ in collaboration with The New York Times. The store showcased new collaborative goods made exclusively for the pop-up, such as personalised books, New York Times page reprints, photography and illustrations. Although left-wing media and fashion have historically battled with a fraught relationship, this new store promoted values that both brands undeniably hold at heart: quality and integrity.

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